Representing the owner, perceiving hotel as an asset to maximize return on investment over the asset life cycle and increasing the value of the asset is the main scope of work. At first sights it seems an unnecessary position, especially there where management companies are running the hotel. Quite often however, the interest of both parties does not align. Hotel operators are focused on protecting their brand standards and growing their network and scale, while owners are concerned with their properties. There where it is an imbalance in the knowledge and experiences on how to run an hotel, there is a potential issue. It is therefore recommended that owners balance out the lack of expertise by hiring a professional Hotel Asset Manager.