{"id":30,"date":"2026-05-16T10:23:37","date_gmt":"2026-05-16T10:23:37","guid":{"rendered":"http:\/\/localhost:10016\/?post_type=usluga&#038;p=30"},"modified":"2026-05-21T18:15:16","modified_gmt":"2026-05-21T18:15:16","slug":"koncepcja-hotelu-i-gastronomii","status":"publish","type":"usluga","link":"https:\/\/studio-alpina.pl\/en\/usluga\/koncepcja-hotelu-i-gastronomii\/","title":{"rendered":"Hotel &amp; F&amp;B concept"},"content":{"rendered":"<section class=\"intro\">\n<div class=\"container\">\n<div class=\"intro-grid\">\n<aside class=\"intro-aside reveal\">\n<div class=\"section-label\">About the service<\/div>\n<h2 class=\"intro-h\">Hotel<br \/>begins<br \/>with&nbsp;<em>an idea.<\/em><\/h2>\n<div class=\"intro-meta\">\n<div class=\"intro-meta-row\">\n            <span class=\"intro-meta-label\">STAGE<\/span><br \/>\n            <span class=\"intro-meta-val\">Pre-design \/ Strategy<\/span>\n          <\/div>\n<div class=\"intro-meta-row\">\n            <span class=\"intro-meta-label\">DURATION<\/span><br \/>\n            <span class=\"intro-meta-val\">6\u201312 weeks<\/span>\n          <\/div>\n<div class=\"intro-meta-row\">\n            <span class=\"intro-meta-label\">FORMAT<\/span><br \/>\n            <span class=\"intro-meta-val\">Workshops + report<\/span>\n          <\/div>\n<div class=\"intro-meta-row\">\n            <span class=\"intro-meta-label\">DELIVERABLES<\/span><br \/>\n            <span class=\"intro-meta-val\">Programme brief + concept book<\/span>\n          <\/div>\n<\/p><\/div>\n<\/aside>\n<div class=\"intro-body reveal reveal-delay-2\">\n<p><strong>A well-defined concept is the foundation of every later decision \u2013 in design, operations and marketing.<\/strong> Without it, a hotel risks having no identity and struggling to position itself on the market. Experience shows that properties launched without a distinctive concept incur, within the first two years of operation, design and operational change costs that exceed the value of the advisory service itself several times over.<\/p>\n<p>The concept we develop with the client covers brand positioning, the definition of the target audience, the property's functional layout, the F&amp;B strategy, the finishing standard and the operational assumptions. It is the document on which the architect designs a functional interior, the designer adds character, and the future operator brings the property to market without costly corrections along the way.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- \u2500\u2500 AUDIENCE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>\n<section class=\"audience\">\n<div class=\"container\">\n<div class=\"audience-head reveal\">\n<div>\n<div class=\"section-label\">Who it's for<\/div>\n<h2 class=\"section-h\">Who we<br \/><em>most often work with.<\/em><\/h2>\n<\/p><\/div>\n<p class=\"audience-head-right\">We work with every party in the investment process \u2013 from the decision to buy a plot, through onboarding an operator, to reorganising an existing property. Whatever the scale, our role is always the same: we translate business intent into a feasible concept.<\/p>\n<\/p><\/div>\n<div class=\"audience-grid\">\n<div class=\"audience-card reveal reveal-delay-1\">\n<div class=\"audience-num\">01<\/div>\n<div class=\"audience-icon\">\n          <svg viewbox=\"0 0 24 24\" stroke-width=\"1.4\"><path d=\"M3 21V8l9-5 9 5v13\"\/><path d=\"M9 21v-7h6v7\"\/><\/svg>\n        <\/div>\n<h3 class=\"audience-title\">Private investor<\/h3>\n<p class=\"audience-text\">Planujesz pierwsz\u0105 inwestycj\u0119 w&nbsp;hotel lub aparthotel. Potrzebujesz partnera, kt\u00f3ry zweryfikuje pomys\u0142 rynkowo i&nbsp;przeprowadzi przez decyzje koncepcyjne, zanim podpiszesz umow\u0119 z&nbsp;biurem architektonicznym.<\/p>\n<\/p><\/div>\n<div class=\"audience-card reveal reveal-delay-2\">\n<div class=\"audience-num\">02<\/div>\n<div class=\"audience-icon\">\n          <svg viewbox=\"0 0 24 24\" stroke-width=\"1.4\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"1\"\/><path d=\"M3 9h18M9 21V9\"\/><\/svg>\n        <\/div>\n<h3 class=\"audience-title\">Developer<\/h3>\n<p class=\"audience-text\">Przygotowujesz obiekt do&nbsp;wprowadzenia operatora sieciowego lub niezale\u017cnego. Koncepcja Studio Alpina pomo\u017ce zoptymalizowa\u0107 program funkcjonalny i&nbsp;zwi\u0119kszy\u0107 warto\u015b\u0107 projektu.<\/p>\n<\/p><\/div>\n<div class=\"audience-card reveal reveal-delay-3\">\n<div class=\"audience-num\">03<\/div>\n<div class=\"audience-icon\">\n          <svg viewbox=\"0 0 24 24\" stroke-width=\"1.4\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M3 21c0-5 4-8 9-8s9 3 9 8\"\/><\/svg>\n        <\/div>\n<h3 class=\"audience-title\">Hotel operator<\/h3>\n<p class=\"audience-text\">Zarz\u0105dzasz obiektem, kt\u00f3ry straci\u0142 rynkow\u0105 ostro\u015b\u0107 lub przygotowuje si\u0119 do&nbsp;rebrandingu. Pomagamy zrewidowa\u0107 pozycjonowanie, uk\u0142ad funkcjonalny i&nbsp;ofert\u0119 gastronomiczn\u0105 pod&nbsp;k\u0105tem nowej grupy docelowej.<\/p>\n<\/p><\/div>\n<div class=\"audience-card reveal reveal-delay-4\">\n<div class=\"audience-num\">04<\/div>\n<div class=\"audience-icon\">\n          <svg viewbox=\"0 0 24 24\" stroke-width=\"1.4\"><path d=\"M12 2v4M12 18v4M4.93 4.93l2.83 2.83M16.24 16.24l2.83 2.83M2 12h4M18 12h4M4.93 19.07l2.83-2.83M16.24 7.76l2.83-2.83\"\/><\/svg>\n        <\/div>\n<h3 class=\"audience-title\">Manager \/ Asset Manager<\/h3>\n<p class=\"audience-text\">Realizujesz przebudow\u0119, soft refresh lub repozycjonowanie istniej\u0105cego obiektu. Tworzymy z&nbsp;Tob\u0105 koncepcj\u0119, kt\u00f3ra jest wykonalna bud\u017cetowo i&nbsp;atrakcyjna dla&nbsp;rynku w&nbsp;kolejnych pi\u0119ciu latach.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- \u2500\u2500 SCOPE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>\n<section class=\"scope\">\n<div class=\"container\">\n<div class=\"scope-grid\">\n<div class=\"scope-visual reveal\">\n        <img decoding=\"async\" src=\"\/assets\/services\/sa-www-hotel-project.jpeg\" alt=\"Plan hotelu \u2013 uk\u0142ad funkcjonalny i koncepcja przestrzeni\">\n      <\/div>\n<div class=\"reveal reveal-delay-2\">\n<div class=\"section-label\">Scope of work<\/div>\n<h2 class=\"section-h\">What exactly<br \/>our concept<br \/><em>covers.<\/em><\/h2>\n<p style=\"margin-top:20px;font-size:13px;font-weight:300;color:rgba(255,255,255,0.55);line-height:1.85;max-width:520px;\">Ka\u017cdy projekt przygotowujemy indywidualnie, ale&nbsp;zakres prac w&nbsp;ramach us\u0142ugi opracowania koncepcji hotelu i&nbsp;gastronomii ma&nbsp;ustalon\u0105 struktur\u0119. To&nbsp;pozwala Ci&nbsp;jasno zaplanowa\u0107 bud\u017cet i&nbsp;harmonogram wsp\u00f3\u0142pracy.<\/p>\n<ul class=\"scope-list\">\n<li class=\"scope-item\">\n            <span class=\"scope-check\"><svg viewbox=\"0 0 16 16\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8l3.5 3.5L13 4\"\/><\/svg><\/span><\/p>\n<div>\n<h3 class=\"scope-h3\">Okre\u015blenie charakteru i&nbsp;pozycjonowania<\/h3>\n<p class=\"scope-d\">Zdefiniowanie charakteru obiektu, jego klasy, kategorii rynkowej i&nbsp;pozycjonowania wzgl\u0119dem konkurencji w&nbsp;danej lokalizacji.<\/p>\n<\/p><\/div>\n<\/li>\n<li class=\"scope-item\">\n            <span class=\"scope-check\"><svg viewbox=\"0 0 16 16\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8l3.5 3.5L13 4\"\/><\/svg><\/span><\/p>\n<div>\n<h3 class=\"scope-h3\">Grupa docelowa i&nbsp;propozycja warto\u015bci<\/h3>\n<p class=\"scope-d\">Profile go\u015bci, zachowania zakupowe, oczekiwania wzgl\u0119dem standardu i&nbsp;ceny. Okre\u015blenie unikalnej propozycji warto\u015bci obiektu (USP).<\/p>\n<\/p><\/div>\n<\/li>\n<li class=\"scope-item\">\n            <span class=\"scope-check\"><svg viewbox=\"0 0 16 16\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8l3.5 3.5L13 4\"\/><\/svg><\/span><\/p>\n<div>\n<h3 class=\"scope-h3\">F&amp;B concept<\/h3>\n<p class=\"scope-d\">Format restauracji, lobby&nbsp;baru i&nbsp;przestrzeni eventowej. Konceptualne menu, polityka cenowa, profil klienta zewn\u0119trznego, integracja z&nbsp;ofert\u0105 hotelow\u0105.<\/p>\n<\/p><\/div>\n<\/li>\n<li class=\"scope-item\">\n            <span class=\"scope-check\"><svg viewbox=\"0 0 16 16\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8l3.5 3.5L13 4\"\/><\/svg><\/span><\/p>\n<div>\n<h3 class=\"scope-h3\">Rekomendacje dotycz\u0105ce stylu i&nbsp;atmosfery<\/h3>\n<p class=\"scope-d\">Kierunek dla&nbsp;projektanta wn\u0119trz i&nbsp;agencji brandingowej. Storytelling, narracja marki, kluczowe punkty styku z&nbsp;go\u015bciem.<\/p>\n<\/p><\/div>\n<\/li>\n<li class=\"scope-item\">\n            <span class=\"scope-check\"><svg viewbox=\"0 0 16 16\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8l3.5 3.5L13 4\"\/><\/svg><\/span><\/p>\n<div>\n<h3 class=\"scope-h3\">Wytyczne dla&nbsp;architekt\u00f3w i&nbsp;projektant\u00f3w<\/h3>\n<p class=\"scope-d\">Brief programowy \u2013 liczba i&nbsp;typologia pokoi, wymagania powierzchniowe, uk\u0142ad stref operacyjnych, zaplecze techniczne, BOH\/FOH.<\/p>\n<\/p><\/div>\n<\/li>\n<li class=\"scope-item\">\n            <span class=\"scope-check\"><svg viewbox=\"0 0 16 16\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8l3.5 3.5L13 4\"\/><\/svg><\/span><\/p>\n<div>\n<h3 class=\"scope-h3\">Standard wyko\u0144czenia i&nbsp;FF&amp;E<\/h3>\n<p class=\"scope-d\">Definicja standardu wyko\u0144czenia sp\u00f3jnego z&nbsp;pozycjonowaniem i&nbsp;bud\u017cetem inwestycji. Brief FF&amp;E i&nbsp;OS&amp;E adekwatny do&nbsp;kategorii.<\/p>\n<\/p><\/div>\n<\/li>\n<li class=\"scope-item\">\n            <span class=\"scope-check\"><svg viewbox=\"0 0 16 16\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8l3.5 3.5L13 4\"\/><\/svg><\/span><\/p>\n<div>\n<h3 class=\"scope-h3\">Za\u0142o\u017cenia operacyjne dla&nbsp;zespo\u0142u projektowego<\/h3>\n<p class=\"scope-d\">Wskaz\u00f3wki dotycz\u0105ce przep\u0142yw\u00f3w pracy, uk\u0142adu zaplecza, technologii i&nbsp;system\u00f3w IT \u2013 tak, aby projekt nie&nbsp;zawiera\u0142 p\u00f3\u017aniejszych niespodzianek.<\/p>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- \u2500\u2500 PROCESS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>\n<section class=\"process\">\n<div class=\"container\">\n<div class=\"process-head reveal\">\n<div class=\"section-label\">How we work<\/div>\n<h2 class=\"section-h\">Five stages,<br \/><em>jeden cel.<\/em><\/h2>\n<p style=\"margin-top:24px;font-size:13.5px;font-weight:300;color:rgba(255,255,255,0.55);line-height:1.85;max-width:580px;margin-inline:auto;\">Ka\u017cdy projekt prowadzimy wed\u0142ug sp\u00f3jnej, przetestowanej metodyki. Daje Ci&nbsp;to&nbsp;przewidywalno\u015b\u0107 harmonogramu i&nbsp;jasno\u015b\u0107, co&nbsp;dzieje si\u0119 na&nbsp;ka\u017cdym etapie wsp\u00f3\u0142pracy.<\/p>\n<\/p><\/div>\n<div class=\"process-grid\">\n<div class=\"process-step reveal reveal-delay-1\">\n<div class=\"process-num\">01<\/div>\n<h3 class=\"process-h3\">Audit<\/h3>\n<p class=\"process-d\">Analysis of the location, demand, competition and the investor's initial assumptions. Market conclusions.<\/p>\n<\/p><\/div>\n<div class=\"process-step reveal reveal-delay-2\">\n<div class=\"process-num\">02<\/div>\n<h3 class=\"process-h3\">Strategy<\/h3>\n<p class=\"process-d\">Pozycjonowanie obiektu, grupa docelowa, USP. Warsztaty kierunkowe z&nbsp;Klientem.<\/p>\n<\/p><\/div>\n<div class=\"process-step reveal reveal-delay-3\">\n<div class=\"process-num\">03<\/div>\n<h3 class=\"process-h3\">Concept<\/h3>\n<p class=\"process-d\">Identity, narrative, F&amp;B model, finishing standard. A full concept book.<\/p>\n<\/p><\/div>\n<div class=\"process-step reveal reveal-delay-4\">\n<div class=\"process-num\">04<\/div>\n<h3 class=\"process-h3\">Programme brief<\/h3>\n<p class=\"process-d\">Wytyczne dla&nbsp;architekta, projektanta wn\u0119trz i&nbsp;F&amp;B konsultanta. Punkt wej\u015bcia do&nbsp;projektu.<\/p>\n<\/p><\/div>\n<div class=\"process-step reveal reveal-delay-4\">\n<div class=\"process-num\">05<\/div>\n<h3 class=\"process-h3\">Ongoing support<\/h3>\n<p class=\"process-d\">Konsultacje na&nbsp;dalszych etapach \u2013 a\u017c&nbsp;do&nbsp;pre-openingu, je\u015bli zdecydujesz si\u0119 kontynuowa\u0107 wsp\u00f3\u0142prac\u0119.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- \u2500\u2500 BENEFITS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>\n<section class=\"benefits\">\n<div class=\"container\">\n<div class=\"benefits-head reveal\">\n<div class=\"section-label\">What you gain<\/div>\n<h2 class=\"section-h\">Measurable results<br \/>at every stage<br \/><em>of the investment.<\/em><\/h2>\n<p class=\"lead\">A Studio Alpina concept is a document that genuinely reduces design change costs, shortens the pre-opening period and increases the property's appeal in the eyes of a future operator or financing bank.<\/p>\n<\/p><\/div>\n<div class=\"benefits-grid\">\n<div class=\"benefit-card reveal reveal-delay-1\">\n<div class=\"benefit-icon\">\n          <svg viewbox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l3 3 5-6\"\/><\/svg>\n        <\/div>\n<h3 class=\"benefit-h3\">Fewer costly changes<\/h3>\n<p class=\"benefit-d\">Decyzje koncepcyjne zapadaj\u0105 przed projektem, nie&nbsp;w&nbsp;jego trakcie. Przek\u0142ada si\u0119 to&nbsp;bezpo\u015brednio na&nbsp;ni\u017csze koszty zmian projektowych i&nbsp;wykonawczych.<\/p>\n<\/p><\/div>\n<div class=\"benefit-card reveal reveal-delay-2\">\n<div class=\"benefit-icon\">\n          <svg viewbox=\"0 0 24 24\"><path d=\"M3 17l6-6 4 4 8-8\"\/><path d=\"M14 7h7v7\"\/><\/svg>\n        <\/div>\n<h3 class=\"benefit-h3\">Optimised ROI<\/h3>\n<p class=\"benefit-d\">Sp\u00f3jna koncepcja przek\u0142ada si\u0119 na&nbsp;wy\u017csze RevPAR, wy\u017cszy udzia\u0142 F&amp;B w&nbsp;przychodach i&nbsp;lepsz\u0105 wycen\u0119 obiektu na&nbsp;rynku wt\u00f3rnym.<\/p>\n<\/p><\/div>\n<div class=\"benefit-card reveal reveal-delay-3\">\n<div class=\"benefit-icon\">\n          <svg viewbox=\"0 0 24 24\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M9 9h6v6H9z\"\/><\/svg>\n        <\/div>\n<h3 class=\"benefit-h3\">An operationally feasible standard<\/h3>\n<p class=\"benefit-d\">Ka\u017cdy element koncepcji jest weryfikowany pod&nbsp;k\u0105tem codziennej operacji. Architekt projektuje przestrze\u0144, w&nbsp;kt\u00f3rej zesp\u00f3\u0142 rzeczywi\u015bcie mo\u017ce pracowa\u0107.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- \u2500\u2500 FAQ \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>\n<section class=\"faq\">\n<div class=\"container\">\n<div class=\"faq-grid\">\n<aside class=\"faq-aside reveal\">\n<div class=\"section-label\">Frequently asked questions<\/div>\n<h2 class=\"section-h\">The questions we<br \/>hear most often from<br \/>with&nbsp;<em>investors.<\/em><\/h2>\n<p style=\"margin-top:24px;font-size:13px;font-weight:300;color:rgba(255,255,255,0.55);line-height:1.85;max-width:380px;\">Je\u017celi nie&nbsp;znajdujesz odpowiedzi na&nbsp;swoje pytanie \u2013 napisz do&nbsp;nas bezpo\u015brednio. Ka\u017cdy projekt jest inny i&nbsp;ch\u0119tnie odpowiemy konkretnie na&nbsp;Twoj\u0105 sytuacj\u0119.<\/p>\n<\/aside>\n<div class=\"faq-list reveal reveal-delay-2\">\n<div class=\"faq-item open\">\n<div class=\"faq-q\">\n            <span>Czym r\u00f3\u017cni si\u0119 koncepcja hotelu od&nbsp;studium wykonalno\u015bci?<\/span><br \/>\n            <span class=\"faq-toggle\"><\/span>\n          <\/div>\n<div class=\"faq-a\">\n<p>Studium wykonalno\u015bci odpowiada na&nbsp;pytanie \u201eczy ten obiekt ma&nbsp;sens biznesowo\u201d \u2013 analizuje rynek, popyt, konkurencj\u0119, prognozy finansowe. Koncepcja hotelu i&nbsp;gastronomii odpowiada na&nbsp;pytanie \u201ejaki dok\u0142adnie powinien by\u0107 ten obiekt\u201d \u2013 definiuje pozycjonowanie, grup\u0119 docelow\u0105, model gastronomiczny i&nbsp;program funkcjonalny.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq-item\">\n<div class=\"faq-q\">\n            <span>Na&nbsp;jakim etapie inwestycji warto zam\u00f3wi\u0107 koncepcj\u0119?<\/span><br \/>\n            <span class=\"faq-toggle\"><\/span>\n          <\/div>\n<div class=\"faq-a\">\n<p>Optymalnie \u2013 po&nbsp;zatwierdzeniu lokalizacji i&nbsp;wst\u0119pnego pomys\u0142u inwestycyjnego, ale&nbsp;przed podpisaniem umowy z&nbsp;biurem architektonicznym. Wtedy koncepcja staje si\u0119 briefem programowym, a&nbsp;architekt nie&nbsp;musi zgadywa\u0107 kierunku.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq-item\">\n<div class=\"faq-q\">\n            <span>Czy wsp\u00f3\u0142pracujecie z&nbsp;architektem czy zast\u0119pujecie go?<\/span><br \/>\n            <span class=\"faq-toggle\"><\/span>\n          <\/div>\n<div class=\"faq-a\">\n<p>Wsp\u00f3\u0142pracujemy. Studio Alpina nie&nbsp;jest pracowni\u0105 architektoniczn\u0105 i&nbsp;nie&nbsp;projektuje budynk\u00f3w. Dostarczamy briefu programowego i&nbsp;za\u0142o\u017ce\u0144 operacyjnych, na&nbsp;podstawie kt\u00f3rych architekt projektuje obiekt.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq-item\">\n<div class=\"faq-q\">\n            <span>How long does it take to develop a full concept?<\/span><br \/>\n            <span class=\"faq-toggle\"><\/span>\n          <\/div>\n<div class=\"faq-a\">\n<p>Najcz\u0119\u015bciej 6\u201312&nbsp;tygodni, w&nbsp;zale\u017cno\u015bci od&nbsp;skali obiektu i&nbsp;dost\u0119pno\u015bci danych rynkowych. Pierwsze 2\u20133&nbsp;tygodnie po\u015bwi\u0119camy na&nbsp;audyt i&nbsp;warsztaty z&nbsp;Klientem, kolejne 4\u20136&nbsp;tygodni \u2013 na&nbsp;opracowanie booka koncepcji i&nbsp;briefu programowego.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq-item\">\n<div class=\"faq-q\">\n            <span>Czy realizujecie projekty r\u00f3wnie\u017c poza&nbsp;Polsk\u0105?<\/span><br \/>\n            <span class=\"faq-toggle\"><\/span>\n          <\/div>\n<div class=\"faq-a\">\n<p>Tak. Wi\u0119kszo\u015b\u0107 naszych zlece\u0144 obs\u0142ugujemy w&nbsp;Polsce, ale&nbsp;zesp\u00f3\u0142 Studio Alpina zdobywa\u0142 do\u015bwiadczenie w&nbsp;sieciach mi\u0119dzynarodowych. J\u0119zyk wsp\u00f3\u0142pracy: polski, angielski, niemiecki, w\u0142oski.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq-item\">\n<div class=\"faq-q\">\n            <span>Co konkretnie otrzymuj\u0119 na&nbsp;koniec wsp\u00f3\u0142pracy?<\/span><br \/>\n            <span class=\"faq-toggle\"><\/span>\n          <\/div>\n<div class=\"faq-a\">\n<p>Komplet trzech dokument\u00f3w: book koncepcji (to\u017csamo\u015b\u0107, narracja, pozycjonowanie, standard wyko\u0144czenia, model F&amp;B), brief programowy (wytyczne dla&nbsp;architekta i&nbsp;projektanta wn\u0119trz) oraz raport rynkowy (analiza lokalizacji, konkurencja, popyt, USP).<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- \u2500\u2500 STATS BAND \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>\n<section class=\"stats-band\">\n<div class=\"container\">\n<div class=\"stats-row\">\n<div class=\"stat-cell reveal\">\n<div class=\"stat-n\">30<span>+<\/span><\/div>\n<div class=\"stat-l\">Lat do\u015bwiadczenia<br \/>w&nbsp;bran\u017cy hotelarskiej<\/div>\n<\/p><\/div>\n<div class=\"stat-cell reveal reveal-delay-1\">\n<div class=\"stat-n\">22<span>+<\/span><\/div>\n<div class=\"stat-l\">Zrealizowanych<br \/>projekt\u00f3w<\/div>\n<\/p><\/div>\n<div class=\"stat-cell reveal reveal-delay-2\">\n<div class=\"stat-n\">7<\/div>\n<div class=\"stat-l\">Obszar\u00f3w<br \/>doradztwa<\/div>\n<\/p><\/div>\n<div class=\"stat-cell reveal reveal-delay-3\">\n<div class=\"stat-n\">4<\/div>\n<div class=\"stat-l\">Mi\u0119dzynarodowe sieci<br \/>w&nbsp;CV zespo\u0142u<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- \u2500\u2500 MINI CASE STUDIES \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>\n<p><!-- \u2500\u2500 CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>\n<p><!-- \u2500\u2500 CONTACT \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>\n<p><!-- \u2500\u2500 FOOTER \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 --><\/p>","protected":false},"excerpt":{"rendered":"<p>O us\u0142udze Hotelzaczyna si\u0119od&nbsp;pomys\u0142u. Etap Pre-design \/ Strategia Czas trwania 6\u201312 tygodni Forma Warsztaty + raport Output Brief programowy + book koncepcji Dobrze zdefiniowana koncepcja to&nbsp;fundament ka\u017cdej p\u00f3\u017aniejszej decyzji \u2013 projektowej, operacyjnej i&nbsp;marketingowej. Bez niej hotel ryzykuje brak to\u017csamo\u015bci i&nbsp;trudno\u015bci z&nbsp;pozycjonowaniem na&nbsp;rynku. Praktyka pokazuje, \u017ce&nbsp;obiekty, kt\u00f3re startuj\u0105 bez wyrazistej koncepcji, w&nbsp;ci\u0105gu pierwszych dw\u00f3ch lat operacji [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-30","usluga","type-usluga","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Koncepcja hotelu i gastronomii - Studio Alpina<\/title>\n<meta name=\"description\" content=\"Ka\u017cdy hotel potrzebuje to\u017csamo\u015bci \u2013 zanim powstanie pierwszy projekt i zanim zatrudniony zostanie pierwszy pracownik. Definiujemy koncepcj\u0119 obiektu i oferty gastronomicznej sp\u00f3jn\u0105 z lokalizacj\u0105, grup\u0105 docelow\u0105 i celami biznesowymi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio-alpina.pl\/en\/usluga\/koncepcja-hotelu-i-gastronomii\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koncepcja hotelu i gastronomii - Studio Alpina\" \/>\n<meta property=\"og:description\" content=\"Ka\u017cdy hotel potrzebuje to\u017csamo\u015bci \u2013 zanim powstanie pierwszy projekt i zanim zatrudniony zostanie pierwszy pracownik. 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