We build operating models and business plans tailored to the property and the investor's business goals. Reliable analyses and financial projections that become a solid basis for the decisions that follow – in design, operations and finance.
A hotel business plan is not a document for the drawer – it is a roadmap for the investment. We build models that account for market realities, the property's specifics and the owner's goals. It is an operational and financial working tool, meant to give the investor certainty before a decision on financing, construction or acquisition, and then to serve as a point of reference in day-to-day management.
Our business plans are created in dialogue with the client. We work iteratively – once the assumptions are gathered we present a base model, discuss every cost and revenue line, and calibrate the scenarios. The final document contains not only the numbers but their full justification – so that you can defend every assumption before the bank, partners or a future operator.
We prepare business plans both for greenfield projects and for existing properties – in processes of acquisition, expansion, repositioning or securing financing. The common denominator: the need for a document that holds up substantively in talks with financing institutions.
You are preparing a hotel project for financing. You need a business plan that meets the bank's expectations while being a genuine decision-making tool for you.
You are running a hotel project with a view to selling it after commercialisation. A Studio Alpina business plan is a document that also works in due diligence and in talks with buyers.
You are analysing a hotel as an asset class. You need a model that lets you compare scenarios, estimate ROI and IRR and define an exit strategy.
You manage a hotel and are considering refinancing, expansion or a partnership with an operator. The business plan provides the hard data on which to base the conversation with the bank.
We prepare every business plan individually – for the property class, location and business goal. The scope of work follows a set structure, so you know exactly what you will receive.
Assumptions on staffing structure, pricing policy, segment mix, F&B strategy, marketing and sales – matched to the type and scale of the property.
A multi-year forecast of revenue (Rooms, F&B, Other) and operating costs in the USALI format. RevPAR, ADR, GOP and EBITDA indicators.
Profitability indicators – NPV, IRR, payback period, return on equity. Sensitivity analysis on the key assumptions.
Three variants – optimistic, base and pessimistic. Identification of critical points and analysis of how market changes affect the project's outcome.
A full cash flow over a 10-year horizon – from capital expenditure, through the ramp-up period, to full operational maturity.
We support you in talks with the bank, fund or potential operator. We will defend the model's assumptions before a financing institution.
We build financial models iteratively, in constant dialogue with the client. This gives you the comfort of verifying the assumptions at every stage.
Brief, input data, project parameters, the investor's expectations and business goals.
Building the operating and financial model. A first version of the projections – for joint review.
Iterations – calibrating the cost and revenue assumptions, refining the scenarios.
Profitability analysis – NPV, IRR, payback. Sensitivity analysis on market variables.
The final document, a narrative report, support in talks with the bank or partner.
A Studio Alpina business plan is not a template – it is a document that genuinely works for the investor: in talks with the bank, in operational decisions and in negotiations with a future operator.
Every cost and revenue line is anchored in the realities of the Polish market and in chain benchmarks – without optimistic adjustments.
Optimistic, base and pessimistic. You know where the critical points lie and how the project will behave under different market conditions.
The business plan meets the expectations of credit committees. We support the presentation of the model and answer the financier's questions.
We translate Marriott, Starwood, Vienna House and IHG benchmarks into the realities of the Polish market – without corporate templates.
We have supported a dozen or so properties in Poland with strategy and concept – from boutique city hotels to large leisure resorts. Below are three examples in which the concept stage proved decisive.
Repositioning and offer optimisation for a property with an established market position. Adjusting the standard to the expectations of the wellness and MICE segments.
F&B strategy and concept for conference and event spaces. Optimising the ratio of commercial space to BOH.
Implementation of chain standards in the Polish market environment. Operational audits, procedure calibration and support for line teams.
If you cannot find the answer to your question – write to us directly. Every project is different and we'll be glad to answer your specific situation.
A feasibility study answers the question “does this project make business sense”. A business plan goes a step further – it builds the full operating and financial model on which the conversation with the bank, the budget decisions and the property's operating strategy are based.
Yes. Every business plan contains three scenarios – optimistic, base and pessimistic. We show how the project behaves under falling occupancy, pressure on ADR, rising staff costs or rising interest rates.
Yes. Most of our business plans are built with the financing process in mind. The model meets credit committees' expectations – it accounts for DSCR, debt yield, the cost of debt service and repayment schedules.
Most often 6–10 weeks. The first 2–3 weeks are gathering assumptions and analysing input data, the following weeks are model building, iterations and scenario calibration. The final stage is the report and presentation sessions.
A complete financial model (Excel) with editable assumptions, a narrative report with a profitability and risk analysis, and a presentation for the bank or partners. All with usage rights.
Yes. We handle most of our projects in Poland, but the Studio Alpina team gained its experience in international chains. We work in Polish, English, German and Italian.
Every hotel project begins with a conversation. Tell us about your needs – we'll reply within 24 hours.
Every project begins with a conversation. Write to us or give us a call – we reply within 24 hours.