Studio Alpina is built by practitioners with many years of experience in the hospitality industry – in Poland and abroad. We have opened hotels, managed properties across categories and delivered deep operational transformations.
One thing unites us – a genuine passion for hospitality and the belief that a good hotel is one where business and hospitality go hand in hand. We work across Poland, and our approach is always tailored to the market, the property and our clients' needs.
A hotelier and hospitality consultant with over 20 years of operational, management and advisory experience. I built my career within international hotel chains: Starwood Hotels & Resorts, Vienna House and Marriott International, where an environment of the highest operational standards became the natural benchmark for my later advisory work.
The experience gained while opening several hotels in Poland means that today I understand hospitality as coherence – between the brand promise and the guest's everyday experience, between concept and operation, between the investor's vision and market reality. A hotel of lasting value is created when all of these elements are designed together – not corrected separately at later stages of the project.
What I do in practice
Over 30 years in the hospitality industry – gained within international chains across Europe: Marriott International, Starwood Hotels & Resorts, Penta Hotels and InterContinental Hotels Group. My operational career was crowned by the role of General Manager of the Sheraton Sopot Hotel – one of the most recognisable premium properties on the Polish market.
An engineering education in civil engineering, earned in Italy, gave me something no operational experience can replace – the ability to read an architectural design with an eye to its future operation and investment return. I look at a hotel simultaneously through the eyes of an investor, an operator and an engineer – and it is precisely this combination that defines my advisory work.
What I do in practice
For over 20 years hospitality has been my professional path and the field where I combine an operational and a strategic perspective. I built my career from operational roles, through hotel management, to investment advisory – and it is precisely that journey I consider my greatest asset. I understand a hotel from the inside: I know what determines the quality of daily operations and the long-term profitability of an investment.
Most of a hotel's operational problems are not born in operations. They are born earlier – in design and conceptual decisions that failed to account for the property's future daily reality. I step into the process at that stage, so that these decisions are made consciously and in the genuine interest of the investment.
What I do in practice
Some hotels simply work – smoothly, profitably, with character. Others struggle with problems that could have been avoided. The difference begins with the people behind the decisions.
Studio Alpina is a team of practitioners who understand that difference – and know how to turn it to your advantage. We work alongside hotel investors and owners from the first idea, through opening, to the mature operation of the property. We speak the language of hotels – and the language of business.
We have worked on projects of varied standard, scale and location – from properties just entering the market to long-established brands in search of new quality. Every engagement is a story of its own, with its specifics, challenges and solutions. These are the brands and properties we have helped develop.
Start your project
Before key investment decisions are made, we verify whether the project makes sense – commercially, operationally and financially.
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Operating models and business plans tailored to the property – reliable financial projections you can base decisions on.
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We define the property's identity, target audience and F&B model – before the first architectural decision is made.
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We bring an operational perspective into the design process. Every square metre should work – for the guests and for the business.
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Comprehensive support in opening a new property – from operational strategy and procedures to the first months of operation.
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An independent assessment of the property's operational and financial health. No bias, no preconceived ideas – clear conclusions, concrete recommendations.
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Well-written procedures (SOPs) are the foundation of a well-run hotel – clear to the team, easy to implement and ready for everyday challenges.
Learn more →We advise hotel investors and owners at every stage – from the first idea to the mature operation of the property.
Not sure where to start? Tell us about your project – we'll guide you.
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Every project begins with a conversation. Write to us or give us a call – we reply within 24 hours.